1218

The theme of music2work2's 1218 that stands out for me is change - the change from piano to piano and strings, the change in tempo, the change in melody.There seem to be different moods, and different actions taking place within the piece.

The tempo varies - slow, fast, slow, and even the voices or instruments carry different tempos simultaneously. The mood changes from soft and mellow to one of excitement or heightened feelings/activity, then back to mellow again.  I envision more than just change in this session - the willingness to risk and explore change even further.  The piano seems to take on an energy that allows it to push ahead, to take the lead and and try new and more complicated things.

Having spent the past week dealing with technical support people in trying to get new phone and Internet service set up, this piece is particularly representative of the changes, the varied feelings and emotions I have gone through.There is a lot going on in this piece, and there has been a lot going on with my thoughts and feelings through my ordeal – from extreme anger to resigned acceptance of spending hours trying to finally reach someone who could solve the problem.

This piece makes me think about a person who is willing to experience life with all its changes and forge ahead, following new paths and trying new things.The changes and experiences may not all be easy, but they do not discourage the individual from continuing to experience life and grow.

1218 is a pleasing, up-lifting and encouraging piece. It is one of my favorites.

1218 is part of The Thinkers Playlist.

Music 2 prevent an explosion!

I have spent four days on the phone or online chat support trying to get Earthlink’s TrueVoice service set up. Every single part of this process that could have been screwed up, was. I found that most of the people who work at technical support, either do not have enough training or they just plain don’t know what they are doing.

After spending 21 hours and counting either on the phone, mostly on hold, or waiting for a response from someone on the chat support, I have discovered a new use of music2work2 pieces. They are also “music to help maintain your sanity.”

I was so angry I could have chewed gravel today - - instead of making things better, one of these “technical people” not only could not get my phone working, but made it impossible for me to have Internet access. I knew that I was either going to do something drastic or my blood pressure was going to shoot right through my head. So I put on the sessions from music2work2.com and was able to calm down and maintain what sanity I had left. As the calming, soothing music played, I felt myself start to relax. The music is so beautiful, it is hard to stay so upset while listening to it.

Earthlink needs to play music2work2 while they leave their customers on hold. If they are going to be so incompetent, maybe at least the customers won’t have coronaries or nervous breakdowns while they wait!

Buzz about the fuzzy red doll........

Womnibus Weekly: Everything about Word of Mouth #2.08 has an article about the marketing genius used by Mattel for the promotion of the recently introduced Tickle Me Elmo doll, T.M. X. Apparently it was shrouded in secrecy, "leaks" to retailers and press created excitement and mystery, an "unveiling date" created a buzz and orders where placed for the toy "sight unseen." It is expected to be the hottest toy seller of the holiday season. All of this because of what was not said!

Ted Mininni in MarketingProfs:DailyFix questions why this kind of grassroots marketing and creating product excitement is not used more, " just by creating a little mystery, a date for an unveiling, a little press and buzz at retail..."

It's an interesting thought. I don't know if it would work for any product, after all, the fuzzy red doll is already well-known and created shopper pandemonium 10 years ago when the first Tickle Me Elmo was introduced. But, a sense of mystery about anything usually creates interest Could this work in marketing online music?