Digital Music News Daily Snapshot reports that Nielson Media Research revealed “iPod owners spend a relatively small amount of time viewing downloaded videos.” These results are understandable considering the “multitasking” of individuals today. It is the music, Nielsen concludes, that is the most important component for most iPod buyers, even the iPods with video capabilities.

These results are reassuring for They are consistent with the thinking of music2work2 and reaffirm the premise on which it is based. Individuals at work and play spend so much time during which focused attention to action on a screen is impractical. But, background music, which does not require focused attention, makes the task more pleasant, enables concentration on what is necessary, or prevents boredom while performing repetitive tasks. Looks like music2work2 is right on the mark!