According to Digital Music News' Daily Snapshot, November 13, 2007, it seems that the question at Wendy's will no longer be "do you want fries with that?" but rather "want a Rhapsody download with that?" Participating Wendys will begin giving a code that opens access to the Rhapsody collection for free downloads with the purchase of medium and large-sized combo meals. According to Ian Rowden, chief marketing officer at Rhapsody, the purpose is to "connect with consumers on more occasions through the things they feel passionate about." I can't think of any two things human beings feel more passionate about than food (fast food, in particular) and music.
As music2work2 grows and ventures out into other life activities for which music can be beneficial, perhaps we should think about "music2munch2?"