Learning new tricks

They say, "you can't teach an old dog new tricks." This "old dog" has learned an amazing amount of new "tricks" over the past couple of years, working with music2work2. I have been introduced to websites, technical applications, things I had no idea were even possible to do on a computer! It has been hard - often harder on the teacher than the student - but it has been interesting and fun. Some things I have caught onto pretty easily; others I still can't do without being reminded how to do them. We are making some wonderful and exciting changes on the music2work2 website. It is going to be terrific when all the changes are complete. I'm really excited to see how it all will look. I hope I can continue to learn the new "tricks," in spite of the sentiment expressed in the above saying.

---------------- Now playing: Music2Work2 - Fire via FoxyTunes

Technical problem solved

Just as an update -after a short period of technical problems preventing the purchase of music2work2 sessions on our website, they are again available. Free music to listen to and download have remained available on music2work2.com, but once again the longer music sessions can be purchased. Guess a technical problem now and then, while frustrating, is inevitable.

Time For A Change

Well - the music2work2 Blog has been up for a while now as we record how we get this "ball" rolling. Well - after a few months of taking one approach its time for a change. There is an old expression - if it ain't broke don't fix it - well - it's broke - or at least - it isn't working. Both Charlotte and I believe in the music - and we have received great feedback - but we are not generating the visitors, the members and certainly not the sales - lets break this down a little:

1/ - The overall concept of music2work2 - it makes sense - there is evidence to back it up - but people are jut not using the site for it...so - we have our marketing wrong - i.e. - the message is either not getting out there - people are not understanding or believing the message - people are not experiencing the message

2/ - The site layout doesn't cater to the passer by - we need to get music streaming immediately off the home page - this will come in the next few weeks - but we need a much cleaner home page that plays the music and gets across the core message - the current home page needs to be the drop page - more on that later

Finally - this is something that I will continue to develop and push for the rest of my life. It is the music that naturally flows out of me and that I love and enjoy writing and playing. I think the business idea is sound, just got the execution wrong - but hey - I've learned that if you can't see your mistakes and learn from them - ...well...

keep your eyes out on the music2work2.com website over the next month to see the changes

Andrew July 25, 2006