One of the weirder pieces of news I’ve read about recently, was in Tuesday, Oct. 24 Digital Music News Daily Snapshot. Apparently Axe Deodorant, owned by Unilever, has joined with Vervelife, a “digital media experiences that not only reinforce your brand’s personality, but are accessed through custom-branded, web based environments,” to produce a hangover Recovery Mixer. According to DMN “The Axe Recovery Mixer offers a range of music styles, each tailored to the severity of the hangover in question.”
Designed to appeal to the 18-34 male demographic online, the process involves showering with a “Recovery Shower Gel” then when you are ready to begin your day, “Axe Recovery Room Mixer will pick the tunes for your aching head.” You can even schedule a wake-up call from Axe!
I don't know whether it actually works, but is there no limit to what a company will do to increase sales?