Groovy Star and iSound.com

I’m not sure what I expected as far as the music goes from Groovy Star. The name, I suppose, or for whatever reason, I guess I was anticipating loud, screeching, heavy rock music. I was wrong. Groovy Star is one of our friends from iSound.com.

I like this music. Most of the songs on the iSound page are instrumental; there are a few vocals. Groovy Star is apparently the work of one person, Michael Featherstone. All the songs have a prominent, rhythmic beat, and pretty melody – it is the kind of music that makes you feel good.

There are several pieces that I would say are favorites, such as “Springs,” “Dreaming Droids” but my most favorite piece is “Sundown.” It is a little slower tempo than most of the others but still with the prominent percussion and beautiful melody. It more closely resembles the sound of music2work2. Groovy Star reminds me of “Heath” and “Richard” - they too are songs of medium tempo, lovely melody – uplifting, hopeful, pleasant musical experiences.

If you like pop-rock, electronica music, I suggest you give a listen to Groovy Star. If you're interested in online music, new artists - that kind of thing - also check out http://isound.com - this from their About page:

.: What is iSOUND.COM :. iSOUND.COM is creating the ultimate online music community. Whether you are a fan, a musician or a record label, we are the place to be for all that is music online.

Buzz about the fuzzy red doll........

Womnibus Weekly: Everything about Word of Mouth #2.08 has an article about the marketing genius used by Mattel for the promotion of the recently introduced Tickle Me Elmo doll, T.M. X. Apparently it was shrouded in secrecy, "leaks" to retailers and press created excitement and mystery, an "unveiling date" created a buzz and orders where placed for the toy "sight unseen." It is expected to be the hottest toy seller of the holiday season. All of this because of what was not said!

Ted Mininni in MarketingProfs:DailyFix questions why this kind of grassroots marketing and creating product excitement is not used more, " just by creating a little mystery, a date for an unveiling, a little press and buzz at retail..."

It's an interesting thought. I don't know if it would work for any product, after all, the fuzzy red doll is already well-known and created shopper pandemonium 10 years ago when the first Tickle Me Elmo was introduced. But, a sense of mystery about anything usually creates interest Could this work in marketing online music?