We're being featured as the daily download at http://www.isound.com - we believe that they're going to be promoting Identification. I hadn't listened to the track in a while and had forgotten how much I enjoy working to it. It was purpose written to accompany an informational display at a trade stand - something you could have playing constantly that would stay in the background but not drive the presenters mad. You can read my approach to the design of the track here and of course, please do check out iSound if you haven't already.
Viewing entries tagged
design
Well - the music2work2 Blog has been up for a while now as we record how we get this "ball" rolling. Well - after a few months of taking one approach its time for a change. There is an old expression - if it ain't broke don't fix it - well - it's broke - or at least - it isn't working. Both Charlotte and I believe in the music - and we have received great feedback - but we are not generating the visitors, the members and certainly not the sales - lets break this down a little:
1/ - The overall concept of music2work2 - it makes sense - there is evidence to back it up - but people are jut not using the site for it...so - we have our marketing wrong - i.e. - the message is either not getting out there - people are not understanding or believing the message - people are not experiencing the message
2/ - The site layout doesn't cater to the passer by - we need to get music streaming immediately off the home page - this will come in the next few weeks - but we need a much cleaner home page that plays the music and gets across the core message - the current home page needs to be the drop page - more on that later
Finally - this is something that I will continue to develop and push for the rest of my life. It is the music that naturally flows out of me and that I love and enjoy writing and playing. I think the business idea is sound, just got the execution wrong - but hey - I've learned that if you can't see your mistakes and learn from them - ...well...
keep your eyes out on the music2work2.com website over the next month to see the changes
Andrew July 25, 2006