We received an email about some changes that have been made at FIQL.com. I spent a while checking those out today; they have added blogs and an artist section. We had already registered on this web site months ago and uploaded music onto playlists. I really couldn't see anything much that is different about the site except for the blogs. There are the usual forums, friends lists, etc. Seemed an awful lot like most of the other sites of this type and pretty much as it was already.
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Blog
In anticipation of changes we will be making to the music2work2 web site in a few weeks, I am trying to find what changes will be best for our blog with our new look. I will probably try a couple before my partner and I decide on a definite one. This is the first time I have customized the blog since all the many choices for everything have been available. It' s kind of fun to try the different looks and arrangements. Anyway, for a while, the blog may look different each time you view it.
We have discussed some of the changes that will be made to the web site, but I think Andrew knows pretty much exactly the way he wants it to look. I have a difficult time making decisions; he is much better at it than I am. So, I know that the blog changes will fit perfectly with the new look of music2work2.com.
My partner in m2w2 is obviously enjoying herself to no end in writing these daily posts...NOT! But it is already beginning to work for the site. By building up a body of work, by creating this constant stream of information, it validates and sustains the project as well as demonstrating to future visitors that we are real live human beings, not some faceless corporation looking to get their cash any way they can. The whole LonelyGirl fiasco over at Youtube is an indication of how far the commercial world can go to get to an audience, as well as demonstrating how blurred the lines are between reality and fiction. Lonely girl's time ran out because it was fiction - but it still ran for many months.
I believe that online "Digital Reputation" will be measured in many ways - but one of the key ones will be in how long an entity has been blogging - and then what is the content. The blog doesn't exists to sell a product - it exists to reassure the customer that there are real people behind a website - and although you can't see them - you can see that they are living and experiencing the world the same way they are - and that makes for a far more empathetic environment - one in which I believe that the consumer will feel more comfortable in buying from us.
So - my friend - having been in the loop for a few weeks now - you have already created a body of work!! - Which is great - I do believe that it will get easier - but it will take months of doing this - like anything - if it was easy - everyone would be doing it!!!