My partner in m2w2 is obviously enjoying herself to no end in writing these daily posts...NOT! But it is already beginning to work for the site. By building up a body of work, by creating this constant stream of information, it validates and sustains the project as well as demonstrating to future visitors that we are real live human beings, not some faceless corporation looking to get their cash any way they can. The whole LonelyGirl fiasco over at Youtube is an indication of how far the commercial world can go to get to an audience, as well as demonstrating how blurred the lines are between reality and fiction. Lonely girl's time ran out because it was fiction - but it still ran for many months.
I believe that online "Digital Reputation" will be measured in many ways - but one of the key ones will be in how long an entity has been blogging - and then what is the content. The blog doesn't exists to sell a product - it exists to reassure the customer that there are real people behind a website - and although you can't see them - you can see that they are living and experiencing the world the same way they are - and that makes for a far more empathetic environment - one in which I believe that the consumer will feel more comfortable in buying from us.
So - my friend - having been in the loop for a few weeks now - you have already created a body of work!! - Which is great - I do believe that it will get easier - but it will take months of doing this - like anything - if it was easy - everyone would be doing it!!!