Digital Music News contained reports today on the release of the Apple IPod nano in Red as part of the humanitarian effort by Bono to assist women and children in Africa affected by AIDS and other diseases, as well as Sony's announcement of an upcoming "video-enabled Walkman," with no specific release date, but 5 new flash music players in a variety of colors and storage sizes available by the end of the year.

With Microsoft's Zune player's scheduled launch on the market on November 14, it would seem that in the near future, even more so than now, chosing which player to purchase could not only be a mind-boggling task but could consume hours and hours of research and comparison. Are consumers actually going to be able to make a knowledgeable choice, based on performance, dependability, capabilities, and the best buy for the money.......or will it just be based on whether it comes in their favorite color or is related to relief efforts by their favorite artist, or just because one company has spent more money on its marketing campaign of the product?

Competition is good, but when does it all become too much? How many versions of the same or similar product can succeed on the market? Or will consumers just keep buying until they have tried them all?