Whose problem is it?

Digital Music News reported that Apple has discovered that less than one percent of their video IPods shipped after September 12 were infected with a Windows virus. Who was responsible for the problem - - Apple blamed Microsoft "for not being more hardy against such viruses," and Microsoft said it is a quality control problem with Apple that they "didn't know what they were shipping."

Regardless of where the blame lies, it is the consumer who is inconvenienced by the whole thing. The consumer is the one who will have to go to the trouble to remove the virus, even though it is said to be a low-level security virus. Microsoft has survived such problems before and has high hopes for the release of its Zune player in November. And Apple, having only about 25 reports of the problem so far, will undoubtedly not really be hurt by this with the holidays approaching. So, it will probably end up only being a problem for the people who purchased that one percent of IPods.

Positive Word of Mouth

From life experience in general, and specifically from doing volunteer work with a non-profit organization, I would be inclined to say that most often people who are dissatisfied are the ones who speak loudest. My experience has been that complaints far outnumber compliments. So, it was very encouraging to me to read in WOM Research, Word of Mouth Marketing Association's online newletter that positive reviews of online products and services outweigh negative ones 8 to 1. Shoppers are more anxious to spread information about great products than they are to badmouth the worst ones.

"According to research by Keller Fay Group, 63 percent of all word of mouth is positive. A recent JupiterKagan study concludes that 60 percent of online shoppers provide feedback about a shopping experience, and are more likely to give feedback about a positive experience than a negative one."

This is very encouraging news for online ventures such as M2W2 and indicates just how important "word of mouth marketing" is. I am pleased to know that my experience with non-profit customers or members does not hold true in the for-profit world.

IPods and hearing loss

A study by several leading hearing experts offers guidelines to safe listening of IPods. They reported, according to Digital Music News, that the average person could listen to the IPod for 4.6 hours a day at 70 percent of its maximum volume without increasing the risk of hearing loss. A separate study took into account types of earphones used and the environment in which the subjects listen to music. In a noisy environment, 80% of students listened to music at risky levels, compared to only 6% who turned the volume to levels increasing the risk of hearing loss in quiet surroundings.

I'm sure it is an indication of my age, but I have thought for quite a while now that we are likely to one day have a whole generation of hearing impaired individuals. I wasn't basing this on the levels at which individuals listen to IPods but rather the volume at which music is played in some teenagers cars. I wonder if a study has been done about that?