What a bargain!

It is pretty typical to find sales on many items this time of year, but what has got to be one of the biggest holiday discounts around this season is Peer Impact’s offering its entire catalogue of tracks for as little as a penny and albums for a dime. Digital Music News reports that “Peer Impact is using the steep discounts to motivate buying, attract new consumers, and draw attention to its DigiGift program.”

DigiGifts are digital gifts purchased for someone and delivered to them through an email. The secure P2P network also offers movie files.

Buzz about the fuzzy red doll........

Womnibus Weekly: Everything about Word of Mouth #2.08 has an article about the marketing genius used by Mattel for the promotion of the recently introduced Tickle Me Elmo doll, T.M. X. Apparently it was shrouded in secrecy, "leaks" to retailers and press created excitement and mystery, an "unveiling date" created a buzz and orders where placed for the toy "sight unseen." It is expected to be the hottest toy seller of the holiday season. All of this because of what was not said!

Ted Mininni in MarketingProfs:DailyFix questions why this kind of grassroots marketing and creating product excitement is not used more, " just by creating a little mystery, a date for an unveiling, a little press and buzz at retail..."

It's an interesting thought. I don't know if it would work for any product, after all, the fuzzy red doll is already well-known and created shopper pandemonium 10 years ago when the first Tickle Me Elmo was introduced. But, a sense of mystery about anything usually creates interest Could this work in marketing online music?

When is it going to kick in?

I started writing these blogs several weeks ago with the promise that in a few months I would become better at it and it would be more enjoyable. I trust that I was told the truth about this process........my question is, when is the change going to start? So far, I don't enjoy it any more than I ever did. And, I haven't seen the creativity appear yet! I'm sure the problem lies with me - - to become "more" creative, you have to have some creativity to begin with. Words don't come easily to me - written words that is and I haven't found it any easier to think of something to say in these things.

In order for blogging to be a help in marketing this business venture, I know that what I write has to be interesting and something that will catch people's attention. Will I suddenly one day start to write and magical thoughts and words flow from my fingers? Or will I have a major revelation that I have become capable of writing about our website and our music in a manner to draw listeners and buyers, so much so that I will want to rush to the computer hardly able to wait to start putting words to paper......or screen, as it is? What will it feel like to become creative or unleash any creativity that might be lurking deep inside me?

I don't imagine any of those things will happen - if it happens at all the way it is supposed to. But since I trust the person who urged me to do this, I'll just keep on and ..........will wait!