November 2006

Easy Viral Marketing

November 15, 2006

According to Womnibus Weekly #2.09, Levi’s jeans has begun a viral marketing campaign in which customers are encouraged to make their own customized advertisements by adding their own photos and text to a commercial on Levi’s web site. This campaign, created by Personiva, has been done before with other companies, but the unique part of [...]

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1218

November 13, 2006

The theme of music2work2′s 1218 that stands out for me is change – the change from piano to piano and strings, the change in tempo, the change in melody.There seem to be different moods, and different actions taking place within the piece. The tempo varies – slow, fast, slow, and even the voices or instruments [...]

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Music 2 prevent an explosion!

November 6, 2006

I have spent four days on the phone or online chat support trying to get Earthlink’s TrueVoice service set up. Every single part of this process that could have been screwed up, was. I found that most of the people who work at technical support, either do not have enough training or they just plain [...]

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Buzz about the fuzzy red doll……..

November 1, 2006

Womnibus Weekly: Everything about Word of Mouth #2.08 has an article about the marketing genius used by Mattel for the promotion of the recently introduced Tickle Me Elmo doll, T.M. X. Apparently it was shrouded in secrecy, “leaks” to retailers and press created excitement and mystery, an “unveiling date” created a buzz and orders where [...]

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